Apple’s ‘Ultra-Rare’ Sneakers Fetch a Hefty Price Tag
Apple is a name synonymous with revolutionary technology. However, a unique piece of the company’s history has surfaced that diverges from its usual tech offerings. A pair of ‘ultra-rare’ Apple sneakers is now on the auction block at Sotheby’s, carrying a price tag higher than any current Apple product.
The Apple Sneakers
These white sneakers, adorned with the rainbow Apple logo on the tongue and side, were custom-made for Apple’s employees. They were a one-time giveaway at a National Sales Conference in the mid-1990s. According to Sotheby’s, these sneakers, which never reached the general public, are among the most obscure in existence.
Apple’s Foray into Merchandise
While producing sneakers may seem unusual for Apple, the tech giant did venture into merchandise in 1986. They released a range of clothing and accessories known as ‘The Apple Collection’. This collection included mugs, umbrellas, bags, keyrings, and even a sailboard, all featuring the rainbow Apple logo. These items were known as ‘white label products’, manufactured by third-party companies but sold under Apple’s branding.
About Apple Inc.
Apple Inc., founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne, is a global technology leader. The company is known for its innovative products like the iPhone, iPad, and Mac computers. Apple’s unique blend of technology and design has made it a household name, revolutionizing the way we communicate, work, and entertain ourselves.
The Condition of the Sneakers
The size 10.5 trainers are new in their box and come with a pair of red laces. However, they show some signs of aging, including yellowing around the midsoles and glue, as well as light marks on the toe boxes.
Vintage Apple Products Fetching High Prices
This pair of sneakers is not the first vintage Apple product to fetch a high price. A first-edition 2007 iPhone sold for more than $190,000 at auction last month. Additionally, a pair of old Birkenstock sandals owned and worn by the late Apple co-founder Steve Jobs fetched $200,000 at an auction in November 2022.
In a nutshell, the sale of these ‘ultra-rare’ Apple sneakers highlights the enduring appeal of the Apple brand. Whether it’s their groundbreaking technology or unique merchandise, items associated with Apple continue to captivate collectors and fans alike.
